The positioning strategy was to structure visual solutions around verbal language. Branding became the tool to convey stories, feelings, and ideas in a grammatical sense. It came as the opposite of a wordless experience of listening to music and its power in emotional storytelling. In this sense, the brand symbolizes a written scenario of a moment that is emotionally colourized by electronic music.
The label launched with a set of t-shirts and accessories. The products, including packaging, consist of stories about the items, wearers, and the brand itself.
Visually, graphic solutions are inspired by nostalgic visual music language. For example, the logo is representative of the audio player interface.
Custom typography and a clean but playful approach were designed as a way to differentiate the brand from a common visual identity in the digital industry.
The project was shut down before it went live, therefore, was not fully developed.
The positioning for the e-commerce beauty store is based on the pursuit of knowledge as the ultimate expression of beauty. For example, products selected by the founder MUA, are used on multiple clients to gather positive feedback before they end up in the lineup. The brand also aims to initiate research in its field.
Branding is inspired by precision, humanness, and their relationship. It follows minimal, clean aesthetics, focused on the quality of content, truth, and the care for human body.
Branding for a social initiative on period poverty in Baltic states.
The name stands for the average years women spend menstruating in their lives. It reflects the importance of the issue and highlights the lack of social interest in comparison to relevance.
I have created the branding for 6.5 which due to the faced difficulties, was never fully realized.