Direction
Strategy
Branding
Interior
The rebranding and re-positioning of the breakfast and drinks location.
Approaching the interior as a reflection of the old brick in the old town, softness, fluidity, cleanliness, and minimalism shaped the rest of the space. To balance out the classy and feminine interior, the branding adds a masculine, modern, casual, and graphically vibrant atmosphere.
The breakfast and drinks concept is also visually present. For example, a lemur, a diurnal and nocturnal animal, holds both the sun and the moon in its hands. Spheres of night and day form a dual symbol of vertical dots. They also represent the Braille letter B for the state of dreaming.
The overall goal was to create a flexible and conceptual branding system that serves the young, the old, the cool, and the cute.









